When technical rendering errors threatened the credibility of the IBM Institute for Business Value's (IBV) thought leadership campaigns, I stepped in to restructure their HTML email operations. By standardizing scattered templates into IBM’s new design system and integrating advanced QA tools like Email on Acid (testing across 150+ email clients), I eliminated layout failures and turned a high-risk process into a seamless, high-performing deployment channel.
Interactive Responsive Testing: Each project below is presented in a flexible frame. To see how these emails adapt across screen sizes, click and drag the blue handle on the right side of the device. Feel free to change the light/dark mode on your device to see how each email respondes.